Notes From Akash

2 March 10

2010 Interactive Annual from CommArts

CommArts 2010 Interactive Annual, has a few nice picks including the Puma Lift and Nike Chalkbot ideas that I highlighted here.

20 February 10

Comments

Famous Literary Drunks and Addicts

I think a better list would be non-addicts that were famous literary figures

19 February 10

Comments

HBR experiments with Net Promoter Scores for Facebook engagements

Really interesting experiment from HBR that puts up a Facebook page for a small cafe and starts to engage with fans in several ways. They then report on a Net Promoter Score for the effects of this little experiment with positive results. Problem being it’s a very small scale experiment.

14 February 10

Comments

Frozen River Jan '10

Big Snow Storm Feb '10

A few pics of winter events thus far. Deep cold in Jan and the never ending snow fall of last week. Taken with the iPhone and then tweaked with the Photoshop mobile app.

12 February 10

Comments

“

BBH’s pitch began with digital. “It’s not often that you have agencies come in and the first thing they present is digital and the last thing they present is TV,” he said. “TV was the icing on the cake.”

Mr. Drohan said that approach made it clear that Bartle Bogle understood Sprite’s teen target. The agency also had plenty of global expertise to offer the brand. While the account is led out of New York, Mr. Drohan said some of the most interesting ideas have come out of the Mumbai, Shanghai and London offices, in addition to New York.

— advertising: Sprite Launches First Global Ad Campaign - Advertising Age - News (via paulisakson)

10 February 10

Comments

Zagat expands mobile efforts into Foursquare

9 February 10

Comments

Who says the future needs an ad agency

At times this seems self-serving because a non-big agency digital person is the author but at times it just feels brutally honest. Enjoy, I did for its faults and all.

8 February 10

Comments

Just came across Bundle.com, an easy way to see how people in your neighborhood or somewhere else in the US are spending their $$. This link should take you to a Chicago snapshot and the video gives a pretty good overview. If you use it, click on the details as it gives you a breakdown of spending by percentile, which was impressive. FAQ page has some reasonable answers about how Citi, Morningstar and MSN Money are related to this venture and more business-minded tidbits.

If you look closely content is piped in from these partners, so perhaps a co-platform for these brands has been created.

6 February 10

Comments

Dirty Projectors: Stillness … One of my favorite songs right now but the rare llamas and siberian huskies video is just weird.

Posted: 3:08 PM

Answering questions about iPhone users is common, some public data for all. From WSJ so hope you can read the full article.

Themed by Hunson. Originally by Josh