July 2009
2 posts
This American Life had an episode not too long ago where they featured an advertising copywriter. Absolutely worth listening to, and it’s act one.
Act One. Mad Man.
TAL producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan “Timex takes a licking and keeps on ticking” and Volkswagen’s “Think Small” ads. For...
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