September 2009
0 posts
2 tags
August 2009
5 posts
Last week I posted quickly in reference to the Tour De France Nike Chalkbot idea, about how after some brainstorm sessions I started to question how we’re coming to tactics first vs. strategy or ideas.
And of course two people have gone out and expressed in more depth what I find at fault about this practice. First Seth Godin: In my experience, people get obsessed about tactical detail...
2 tags
2 tags
Starbucks looks to go lean, be more like Dunkin... →
Reading this made me think about where SBux is now. A company that used to stand for quality, customer service and wanted me to enjoy having some coffee at the store is taking it all back, now they want me in and out as fast as possible.
I hope more companies when they focus on value creation stick to their philosophy ten years down the road. In Starbuck’s case it’s do or die as...
The start of an argument for the interactive... →