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About

Head of digital for integrated accounts at Proximity, a digital agency that is aligned with BBDO .

Foodie, music fanatic, ex-marathon runner trying to find his way and soccer co-conspirator. All posts are my opinion only.

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apathak2 at gmail dot com
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Following

10 July 09

Another fine example of how mobile and augmented reality could be game-changers.

On a recent visit to NYC, I used the Google Map and Yelp app more than a dozen times a day. My iPhone was the most important tool I had to get to our next destination or make plans on the fly.

In case you missed the first example which I tweeted last week, showing the London Tube and it’s intersection with mobile.

Themed by Hunson. Originally by Josh