I am not one to get into the business of predictions, maybe down the road. But I love Chris Anderson and others for going out on a limb with predictions. The irony behind the “free” business model is that it doesn’t feel like a prediction. For those of us who work in the interactive industry it’s been a gravitational pull over the years. Why I think this article is great is because it lays a case for embracing “free,” why we are headed in this direction and why you shouldn’t put down your calculators but just be prepared to start evolving.