Stop Typing NYTimes.com into your Google Search Box
Of course they mention Fast Company in this Ad Age article and their social media approach so I had to post. First off, I think this article does a good job at scaring some of these publishers.
The few pubs they do list on here are telling, Forbes and ESPN for example. Although not perfect, these two have done a great job on the content on their site keeping people coming back and passing stuff along. For example Forbes has always been about the richest people in the world list. Online (and maybe in print though I wouldn’t know) they run tounge-in-cheek, pop culture, aspirational and informative top lists. The latest is on Corporate Kool Aid. My favorite is rating top hip hop moguls.
