Now I ain’t sayin’ he’s a gold digger, but hip-hop star Kanye West has started a travel business, which aims to offer lower-cost airfares, hotels, rental cars — all the usual suspects (according to Advertising Age, the venture is linked up with Travelocity).
Obviously, this thing looks to tap into Kanye’s platinum-size fan base. Right now, the travel site is linked to Kanye’s main site but there are no trips tied to concert tours or appearances. Apparently, that will come in a later phase.
Other celebrities have tried similar marketing deals but met with less that stellar results. But Kanye? Get down man, go ‘head get down.
Update: 4.10.07: Warning on AdAge Link, they’ve moved this story to their archive so I’ve included the BGlobe quib here.
