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About

Foodie, music fanatic, ex-marathon runner trying to find his way and soccer co-conspirator. Currently Director of Digital Strategy at Abbott Labs. All posts are my opinion only.

The Roll

Seth Godin
Freakonomics Blog
Malcolm Gladwell
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Advertising Lab
Rob Walker Murketing
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apathak2 at gmail dot com
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Following

7 April 08

Love that Contextual Search

I just wrote an email to my soccer team and this is the Google ad that showed up:

Vegan Soccer Balls - fairtradesports.com - Vegan and union-made sports gear. Respect your balls.

Themed by Hunson. Originally by Josh