Just came across Bundle.com, an easy way to see how people in your neighborhood or somewhere else in the US are spending their $$. This link should take you to a Chicago snapshot and the video gives a pretty good overview. If you use it, click on the details as it gives you a breakdown of spending by percentile, which was impressive. FAQ page has some reasonable answers about how Citi, Morningstar and MSN Money are related to this venture and more business-minded tidbits.
If you look closely content is piped in from these partners, so perhaps a co-platform for these brands has been created.
