“
BBH’s pitch began with digital. “It’s not often that you have agencies come in and the first thing they present is digital and the last thing they present is TV,” he said. “TV was the icing on the cake.”
Mr. Drohan said that approach made it clear that Bartle Bogle understood Sprite’s teen target. The agency also had plenty of global expertise to offer the brand. While the account is led out of New York, Mr. Drohan said some of the most interesting ideas have come out of the Mumbai, Shanghai and London offices, in addition to New York.
