This made me laugh this morning, regardless of whether or not it’s a stunt. Below is a snippet from Bill Bradley’s post about this mission.
Five weeks ago, when I started working as an editorial assistant here at VF.com, my boss casually mentioned that he was giving me until August 5 to attract 10,000 fans to the Vanity Fair Facebook page. It was an onerous and epic assignment, and I responded to it the way any sensible person would: I brightly answered “Yes, sir,” and then did nothing, hoping he would forget about it. Instead, he followed up with an email, which was copied to several of my coworkers. And still I did nothing. As of today, June 2, we have 781 fans—9,219 short of the goal. In short, I’m screwed.