Cultural Exploration finds Everybody Loves Dancing People Online
I am new to Harding’s peripatetic dancing videos. I was astonished that it would even capture my attention seeing “dancing” in the title. Having witnessed it first hand and explored the phenomenon I have to say I’m intrigued now by Harding and his story and the fact that Stride is part of it gives new meaning to the brand. My previous association for the brand was that its packaging was hideous and dare I say it resembled a condom package.
Below is an excerpt from NY Times about the curious appeal of this video and thoughts on the implications of its popularity.
In many ways “Dancing” is an almost perfect piece of Internet art: it’s short, pleasingly weird and so minimal in its content that it’s open to a multitude of interpretations. It could be a little commercial for one-world feel-goodism. It could be an allegory of American foreign policy: a bumptious foreigner turning up all over the world and answering just to his own inner music. Or it could be about nothing at all — just a guy dancing.
However you interpret it, you can’t watch “Dancing” for very long without feeling a little happier. The music (by Gary Schyman, a friend of Mr. Harding’s, and set to a poem by Rabindranath Tagore, sung in Bengali by Palbasha Siddique, a 17-year-old native of Bangladesh now living in Minneapolis) is both catchy and haunting. The backgrounds are often quite beautiful. And there is something sweetly touching and uplifting about the spectacle of all these different nationalities, people of almost every age and color, dancing along with an uninhibited doofus.
The other remarkable thing about the “Dancing” phenomenon is that it is, to a very considerable extent, a creation of the Internet. It doesn’t just live, so to speak, on the Web; it was the Web that, more or less accidentally, brought it into being. The current video is actually the third iteration of a project that began in 2003, when a friend, using a Canon pocket camera with the capacity to record brief videos (when it was still something of a novelty), shot Mr. Harding doing his dance in Hanoi.
