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70. Dear Don Draper, Let’s say Sterling Cooper was the advertising agency for Columbia, SC, and had to come up with a campaign to appeal to out of state meeting planners. What would you do if your creative team came to you with “Columbia, SC: Famously Hot”? Your reputation as creative director is at stake.
Let’s not - please leave Sterling Cooper out of this. Also, my reputation would not be at stake if I took this account. Rather, this account would be the stake driven through my reputation. “Famously Hot” makes me feel nothing. Fire your team and look for a job at a firm with accounts that don’t cater to bored conventioneers. Grab some barbecue in the Midlands on your way out.
