INSIGHTS ARE ALL ABOUT CONNECTIONS
Great presentation from Jon Steel, taken from a recent event called Planning at 40, hosted by JWT.
As he starts to define his own feelings about planning or the challenges planners face. There’s a great line that “insights are all about connections.” In a world where the idea of insights and objectives is thrown around, I like the simplicity of this phrasing.
Also he brings up the idea of “grounded creativity” as a direct challenge to planners and agency to adopt and get to through the collaboration of planners and creatives.
