Head of digital for integrated accounts at Proximity, a digital agency that is aligned with BBDO . Foodie, music fanatic, ex-marathon runner trying to find his way and soccer co-conspirator. All posts are my opinion only.Tumblr (3.0; @akashpathak)http://notesfromakash.com/2010 Interactive Annual from CommArts: CommArts 2010 Interactive Annual, has a few nice picks...http://notesfromakash.com/post/423255997http://notesfromakash.com/post/423255997Tue, 02 Mar 2010 20:42:00 -0600Oscars for the InterwebsFamous Literary Drunks and Addicts: I think a better list would be non-addicts that were famous...http://notesfromakash.com/post/401157100http://notesfromakash.com/post/401157100Sat, 20 Feb 2010 15:26:16 -0600Drunken WritingHBR experiments with Net Promoter Scores for Facebook engagements: Really interesting experiment...http://notesfromakash.com/post/398774129http://notesfromakash.com/post/398774129Fri, 19 Feb 2010 10:34:01 -0600<img src="http://29.media.tumblr.com/tumblr_kxuk3wqg8A1qz6auto1_500.jpg"/><br/> Frozen River Jan '10<br/><br/> <img src="http://24.media.tumblr.com/tumblr_kxuk3wqg8A1qz6auto2_500.jpg"/><br/> Big Snow Storm Feb '10<br/><br/> <p>A few pics of winter events thus far.  Deep cold in Jan and the never ending snow fall of last week.  Taken with the iPhone and then tweaked with the <a href="http://mobile.photoshop.com/iphone/">Photoshop mobile app</a>.</p>http://notesfromakash.com/post/389400785http://notesfromakash.com/post/389400785Sun, 14 Feb 2010 13:43:05 -0600Snaptography“BBH’s pitch began with digital. “It’s not often that you have agencies come in and the first...http://notesfromakash.com/post/386099490http://notesfromakash.com/post/386099490Fri, 12 Feb 2010 16:18:36 -0600<a href="http://www.mobilebehavior.com/2010/02/09/zagat-expands-mobile-strategy-through-foursquare/">Zagat expands mobile efforts into Foursquare</a>http://notesfromakash.com/post/381950998http://notesfromakash.com/post/381950998Wed, 10 Feb 2010 09:51:46 -0600Babies and Foodie badge don't matchWho says the future needs an ad agency: At times this seems self-serving because a non-big agency...http://notesfromakash.com/post/380032941http://notesfromakash.com/post/380032941Tue, 09 Feb 2010 08:45:25 -0600FarmingLottery<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/cPFLxBVZ3oc&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/cPFLxBVZ3oc&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p>Just came across <a href="http://www.bundle.com/">Bundle.com</a>, an easy way to see how people in your neighborhood or somewhere else in the US are spending their $$.  <a href="http://tinyurl.com/yzmd3np">This link</a> should take you to a Chicago snapshot and the video gives a pretty good overview.  If you use it, click on the details as it gives you a breakdown of spending by percentile, which was impressive.  <a href="http://www.bundle.com/faq">FAQ page</a> has some reasonable answers about how Citi, Morningstar and MSN Money are related to this venture and more business-minded tidbits.</p> <p>If you look closely content is piped in from these partners, so perhaps a co-platform for these brands has been created.</p>http://notesfromakash.com/post/379294445http://notesfromakash.com/post/379294445Mon, 08 Feb 2010 22:01:00 -0600FInancial Freebie PlanningKansas has a Player Last Name Morningstar<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/YMPF6lpM0XM&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/YMPF6lpM0XM&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p>Dirty Projectors: Stillness … One of my favorite songs right now but the rare llamas and siberian huskies video is just weird.</p>http://notesfromakash.com/post/374715838http://notesfromakash.com/post/374715838Sat, 06 Feb 2010 15:20:30 -0600<img src="http://28.media.tumblr.com/tumblr_kxfuq2Ap3T1qz6auto1_400.gif"/><br/><br/><p>Answering questions about iPhone users is common, some public data for all. From WSJ so hope you can read the full article.</p>http://notesfromakash.com/post/374697760http://notesfromakash.com/post/374697760Sat, 06 Feb 2010 15:08:26 -0600Android-FeverApps Reach and Frequency<object type="application/x-shockwave-flash" width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=8468513&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF"><param name="quality" value="best" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><param name="scale" value="showAll" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8468513&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=8468513&server=www.vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br/><br/><p>Glimpse of the future</p>http://notesfromakash.com/post/374689374http://notesfromakash.com/post/374689374Sat, 06 Feb 2010 15:02:49 -0600Buy me a ticket to TokyoJapan=FuturismYelp's Divide between Consumers and Businesses: Interesting post here, I’ve often thought...http://notesfromakash.com/post/345280737http://notesfromakash.com/post/345280737Wed, 20 Jan 2010 21:02:25 -0600All My Reviews are Four Stars<a href="http://bits.blogs.nytimes.com/2010/01/13/1-million-in-donations-for-haiti-via-text-message/?hp">I feel I have let my industry down, 1.2MM donated via text to Haiti relief and I donated online</a>http://notesfromakash.com/post/333540936http://notesfromakash.com/post/333540936Wed, 13 Jan 2010 22:30:00 -0600Digital Knuckleball<embed type="application/x-shockwave-flash" src="http://notesfromakash.com/swf/audio_player.swf?audio_file=http://www.tumblr.com/audio_file/323898158/tumblr_kvy7i3VGE61qz6aut&color=FFFFFF" height="27" width="207" quality="best"></embed><br/><br/><p>During the Holidays I had some time to record music, a pastime/hobby that is very rare for me to have any time to do.  This is a track I recorded, an instrumental at this point, if and when I have time I would add more.  It’s very rough, recorded the first take for all guitar and keyboard tracks.</p>http://notesfromakash.com/post/323898158http://notesfromakash.com/post/323898158Fri, 08 Jan 2010 15:54:03 -0600NYTimes 2009 Year in Ideas: This is one of my favorite annual articles from the NY Times.  I highly...http://notesfromakash.com/post/278222946http://notesfromakash.com/post/278222946Thu, 10 Dec 2009 19:15:43 -0600Annual Article TimeJealouslyfoodieLocal writer (and occasionalTOCcontributor) Ari Bendersky rolls out an iPhone app this week...http://notesfromakash.com/post/278119045http://notesfromakash.com/post/278119045Thu, 10 Dec 2009 17:54:00 -0600Do musicians fare better in a world of file sharing: Post that describes how revenue from live...http://notesfromakash.com/post/246445922http://notesfromakash.com/post/246445922Mon, 16 Nov 2009 16:50:40 -0600Mosh Pit RevenueMore Beatles Cover Bands<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/Kr9_5uZn6ds&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Kr9_5uZn6ds&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p><a href="http://tigs.tumblr.com/post/243841341/via">tigs</a>:</p> <blockquote> <p>(via ) Terrific</p> </blockquote>http://notesfromakash.com/post/244074415http://notesfromakash.com/post/244074415Sat, 14 Nov 2009 17:05:41 -0600Is being a non-profit the future for newspapers like the Wash Post?: Great piece by Steve Coll in...http://notesfromakash.com/post/236214452http://notesfromakash.com/post/236214452Sat, 07 Nov 2009 13:48:57 -0600<img src="http://29.media.tumblr.com/tumblr_kp9vrzwHaT1qz6auto1_400.gif"/><br/><br/><p>Up late tonight looking at the <a href="http://www.ad-tech.com/chicago/adtech_chicago_schedule.aspx">upcoming schedule for Ad:Tech Chicago</a>.  Draftfcb, the company I work for, <a href="http://www.draftfcb.com/ad.techChicagoSpeakers/index.html">has three great speakers, including yours truly.</a> I will be on a Social Media Industry panel moderated by <a href="http://twitter.com/geofframsey">Geoff Ramsey, CEO of eMarketer</a>.</p> <p>Although I skipped the Chairman’s event tonight, I’m looking forward to taking full advantage of the next two days.</p>http://notesfromakash.com/post/176784990http://notesfromakash.com/post/176784990Mon, 31 Aug 2009 22:16:47 -0500Conference FeverInternet Non-Boondogle