Smaller Text: “Or said another way, brands that prove they mean what they say beat brands who just say it. Companies who never stop fighting for customer loyalty, win.”
From a presentation on SlideShare by Rob Campbell. Read the entire thing if you like, and I think there are some nice thoughts in there.
The reason I posted this one slide, is it really expresses how important interactive can be for brands, what is a great way for people to experience a brand?
Full presentation here. Brought to my attention by this blog post.
