Well now that you can embed slideshare presentations I might have found a new way to keep this blog fresh. Actually, this is a great read on why old communications briefs don’t work as well in the digital space.
I recently went through unraveling this same issue, before I saw this presentation. I appreciate many of the thoughts in this presentation for that reason. I don’t agree with it all, I think the social cause of brands and other sentiments of this presentation are reaching beyond its subject matter. I will leave it at that as I think overall if you are considering establishing strategy for digital this will inspire you in a good direction.
