As I have tapered off on running, I’ve been getting more interested in biking. Dusting off the bike I bought during two years of marathon training and also watching the Tour de France in spurts this year.
The video talks about the technology behind a great idea — once again from Nike. I am posting because I still think there’s a lack of imagination many times in what you can accomplish today. Having finished up this year’s round of brainstorms for 2010, I think it’s still evident that many of us (myself included) think inside each medium and not how each piece can essentially play a role in the greater good.
