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About

Head of digital for integrated accounts at Proximity, a digital agency that is aligned with BBDO .

Foodie, music fanatic, ex-marathon runner trying to find his way and soccer co-conspirator. All posts are my opinion only.

The Roll

Seth Godin
Freakonomics Blog
Malcolm Gladwell
Chris Andersen
Advertising Lab
Rob Walker Murketing
Platforms Optional
Ad Warrior
HBR Blogs
TED

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apathak2 at gmail dot com
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Following

2 June 09

Cheat Codes Revealed

The NY Times Bits Blog writes a post about a company called Redfin making a case for not having an ad-supported site. 

The idea of people and companies finding something so useful that people must use it, must have it, is everywhere.  Google rings a bell although that’s monetized through ads, but what about Angie’s List and Flickr with Pro accounts.  In this month’s Wired, Kevin Kelly talks about how social media will accelerate open source collaboration, giving us even more to find useful online. 

When I see the Apple commercials that say “there’s an app for just about anything” I think about myself at work and how I find a lot of answers through apps online.  QA specialist at lunch: visit BrowserShots.org; research team too busy to give you any social media insight: hit up SocialMention.com; or how about finding out the right time to use the restroom during a movie: use Runpee.com

There’s an app for just about everything I need online AND on my iPhone.  

If you don’t know where to start, ask your digital specialist for his cheat codes: aka favorite bookmarks purposely left off Delicious. 

Themed by Hunson. Originally by Josh